This web site serves as meeting point for people interested in Choice Engineering. Researchers and practitioners from around the world who participated in conference sessions on Choice Engineering or offered to publish some of their work via this web site provide the information presented here. Choice Engineering is evolving as generic term for research and applications in areas such as Decision Analysis, Utility Theory, and Behavioral Decision Making. 

Its distinct and programmatic proposition is to open decision aiding methodology towards the vast amount of important findings in organizational and behavioral research, without jeopardizing key elements of scientific methodology: transparency, validity, and reliability of decision preparation steps. In consequence, decision making tools shall remain scientifically sound, however, become more meaningful with respect to real life problems and easier to handle.

We like to invite you to take a closer look at the exiting facets of decision behavior and to do your own appraisal on the merits of contemporary technological help. Just start to explore how these thoughts and approaches might help improving business and personal life.